What's a good squeeze page conversion rate?

07/01/2015 23:30



What's a good squeeze page conversion rate? 

For what it is worth, I am not the money maker here, but take my reply for what it is worth.

What you are asking is a very relative question. I have heard or read from various marketers that the number can be anywhere from 0.5% to 10%. But that really depends on your product, purpose and market and cost of marketing.

If you are selling a $100 product and it costs you $1.00 per lead and you get a 0.5% conversion, then you receive $50 for every $100 you spend. You will have to make up the loss by buying more leads .

On the other hand, if you pay $1.00 for a classified ad that pulls 100 leads per week, then you earn $50 for every dollar you spent. 

Qualified leads, such as those from PPC which are target towards a particular audience related to your product, should bring in a higher conversion rate than unqualified leads, say like those of a general classified ad site.

Ideally, you start off with a profitable return and with tweaking of your ad and your squeeze page, you push for higher and higher returns. After all, isn't that what split testing is all about?
In almost every niche where you are talking about targeted traffic your squeeze page should convert 50%. If not, then something needs to be adjusted.

I am pretty constantly testing squeeze page variations using Google Optimizer. Here is a screen shot of a test I have been running since 3/1:

The best page is doing 81.8%, the worst is doing 70.1%.

There are many reasons why a page does well or not so well.

The formula I use for successful squeeze pages is this:

Make a specific, limited PROMISE of a change you can make in your subscriber's life; PROVE you can deliver by using testimonials or other powerful proof and PITCH your subscription.

Need Serious Help With My Conversions Please

I have a new review site that's been up for a few months now and I get a decent amount of traffic to it right now but in the few months that it has been up I have only been able to make 2 sales. I can't figure out what is going on. If any one could have a look at www.betterbow.com and give some suggestions I would really appreciate it. Thanks
You really need to think about your target demographic here. You are by enlarge targeting males. so a pink call to action "Click here to buy" is not going to work well. Let alone the site color choices in general are a bit fairy fairy for the manly hunting type.

With the exception of the single Pink bow you are selling look at the color of the bow's you are selling. you want your color scheme to go in line with the product you are selling. you want that outdoorsy rustic thing going for you. IF you are personally not a hunter, let alone a bow enthusiast, you need to do some site research to see what other sites "LOOK" like within your market, and follow suite. 

I might suggest for your "Main" page that you not have the product articles. Create the sense that you are a site about compound bows for compound bow users. You may consider writing up a couple Versus articles such as compound vs recurve or compound vs long bow etc. 

When getting into a market niche such as bows another thing to consider is looking at the expendables. I don't know if you know it, but arrow tips are a bit spendy. And the fact is they shoot em, they may loose em, and they will be buying more to replace them. Without question look at "expandable broad heads" and the like to add as "products" to your site. 

Again another product you may want to consider are cases. Bows are not cheap. they are an investment, and what better way to protect your investment than a case.
Hi imjw0214,

So much wrong with your website, but you have to start somewhere, right?

Some obvious issues that were already pointed out:
  • Usability issues
  • Website design theme is inconsistent with the market niche.
  • Reviews lack credibility and do not inspire trust

Since you posted in the Conversion Rate Optimization board, I have to ask if you have considered actually employing CRO methods?

CRO is not asking for opinions about your website design on a forum, CRO is all about measuring, analyzing, gaining insight, testing and adapting, in a continuous process. What have you measured? How have you segmented your data? What insights have you gained from your actual audience? Those things matter far more than any individual opinion of your website from forum members. Unless your target audience is precisely this forum membership then you are asking the wrong people for opinions about your website.

Having said that, let me give you some advice as to the actions you should take:
  1. Usability issues - There is no need to test obvious issues like dark font used on a dark background, just fix it straight away.
  2. Theme Selection - While it is generally considered best practice to use a website design theme that is consistent with what users expect for your niche, it is always a good ideal to split test any radical redesign, so implement split testing software and test the new design against the current design. Your new design should show a significant lift in conversions before making it a permanent change.
  3. Credibility - This is the most important issue in my opinion. I believe users will bounce quickly if they do not find your reviews credible.

So what makes a review credible?

Your current "reviews" look more like product description pages than genuine reviews. What is the point of the review? Are you comparing it to other bows by the same manufacturer, or offers from competing brands? How does you review actually help someone decide to make purchase? 

Ask yourself what do you want to see when visiting a review website? Do you want to see a dry product description? Or, do you want to see how the bow compares to other bows in the same price range, or how it compares to other bows from the same maker? Do you want an objective review that finds and reports on the shortcomings of the bow as well as it's outstanding characteristics, or do you want a rather dry description of the product that you could get from the manufacturer? The point is make your reviews useful by comparing product offerings and making informed and objective recommendations.

I believe people want to know a little about who is writing the review, you give no clues as to the background or context of the reviewer. Are your reviews written by archery enthusiasts? Or, by an affiliate marketer with no genuine interest in archery bows, except for the commision he might earn? Reveal who is behind the review and what their motives are for writing the review, else expect people to bounce straight away from your website due to lack of credibility.

Aside from those things I would also like to point out that I found your review article headlines to be completely uninteresting. They look like titles written by a very inexperienced SEO workers, they contain keywords but are not compelling to real people. They are crafted to attract robots, but not real people. Here's a clue: robots do not purchase products, real people do. Craft headlines that are interesting, you get better targeted traffic and more conversions.