The Inbound Marketing Process - Start Generating More Leads from your website Today!

27/12/2014 18:54

 

STEP 1:

Create and maintain a powerful website

Easy to Navigate
Professional Appearance
Search Engine Friendly
Mobile Ready
Easy to Update

An effective website is the hub of all your online marketing and lead generation!

 


STEP 2:
Generate more traffic.


By increasing the traffic to your website. We increase the number of opportunities for visitors to turn into leads.

These services are proven ways to bring new and qualified visitors to your site:

Blogging:
Create blog articles that interest your audience
Blogging creates more pages in the search engines
This means more opportunities for you to be found!
A blog gets you 55% more traffic!
400% more indexed pages are produced by blogging.

Social Media:
We build a following, share your blog posts, and engage in social media conversations
Businesses see 63% increase in marketing effectiveness when using social media.

SEO:
We identify targeted keywords, optimize your website for those keywords, routinely create keyword targeted content, and build quality links to your website.
46% of daily searches are for info on products or services
20% of monthly Google searches are for local businesses


PPC:
We create and manage pay-per-click advertising campaigns that drive additional quality traffic to your website.
We optimize your pay-per-click campaigns to generate the most traffic and leads for lowest cost-per-click.

 


STEP 3:
Convert Traffic to Leads

Create attractive offers and calls to action that appeal to potential buyers at all levels.

The Proven Process:
Build landing pages that describe the offer with a form to collect lead information.
Upon completing the form, user will gain access to the offer, receive an autoresponder email, and be entered as a lead on HubSpot.
Place Call to Actions (CTA's) throughout the site to encourage more lead generation.


Levels of Potential Buyers:

Unaware buyers
What types of offers attract these buyers? - Awareness: Blog Articles, Ads, Web Banners, PR, Articles, Analyst Papers

Interested buyers
What types of offers attract these buyers? - Educational offers: eBooks, White Papers, Independent, Articles, Introductory Videos

Problem recognized
What types of offers attract these buyers? - Validation offers: Webinars, Podcasts, Seminars, Customer references, Brochures

Ready to Buy
What types of offers attract these buyers? - Sales offers: Request a Proposal, Schedule a Meeting, Presentations, Trials, Demos

 


STEP 4
Convert leads into sales

  • Lead Intelligence - Know which pages your leads view and when they return to your site. Lead scores are generated for all leads so you know who to contact first.
  • Segment Leads - Leads are segmented into lists based on the form they completed or information you collect. This allows you to quickly send targeted messages.
  • Lead Nurturing - Various lead nurturing campaigns are developed to further educate "Top of the Funnel" leads down to sales.
  • Email Marketing - Email marketing is used to send timely messages to all contacts in your system.
  • CRM Integration - Integrate a Customer Relationship Management software for an improved sales process and a closed-loop marketing campaign.

 


STEP 5:
Measure Everything

*Most Important metrics measured:

  • Traffic to Leads
  • Cost per Lead
  • Leads to Customers
  • Cost per Customer


Traffic:
Unique Visitors
New vs. Repeat Visitors
Traffic Sources
Referring Websites
Popular Pages

SEO: 
Keyword Performance
Search RAnkings
Traffic from Search
Inbound Links

PPC:
Click-Through Rate
Cost per Click

BLOG:
Referral Sources
Blog Subscribers

SOCIAL:
Audience size and Growth
Engagement

EMAIL:
Subscribers
Sharing and Forwarding
Growth Rate

 

 

About the Author:

My name is Lissa Anderson I am a full time SEO consultant. I've been doing freelancing,web development,web designing & internet marketing stuff for more than 8 years. Now I am affiliate with one of the world’s largest online advertising company. 
I´m offering SEO and SocialMedia Services here on my website too.