80% Bounce Rate - Why?

08/01/2015 05:41

I'm puzzled by the 80% bounce rate of my site. I would really appreciate it if anyone could offer an explanation. The site is howdoidate.com.

Thank you.



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The first thing I noticed is that there are too much links in the navigation menu. This can can be both frustrating and misguiding.

Another thing, the non-fixed navigation menu is too big and it takes a lot of space. Consider removing it.

But after all look at your main traffic source. The high bounce rate could be caused from cold untargeted traffic, which clearly do not need dating tips. 





Your question is a bit like asking "how long is a piece of string?"

You are likely in possession of all the data you need to answer that question for yourself. If not, then that should be your next action step. CRO has nothing to do with asking for opinions about your website design. CRO is about devising well thought out MARKETING experiments, measuring results and making data informed decisions.

You should have some sort of analytic software implemented, right? If not that is your first step. Your website data will reveal a great deal of information about your website and your traffic sources. 

One of the first things you are likely to realize when you look at your website data is that not all of your traffic sources will have the same bounce rate, and not all of your web pages will have the same bounce rate. Those variances are likely to give you your first clue as to why the bounce rate is higher than you expected. 

The concept you need to employ is called segmentation, when you start segmenting your website data, and your traffic source data, you will begin to see which audience is the right audience for your website, and what content on your website is desirable to your audience.

By creating more of the type of content your audience engages with, you will improve bounce rates. Likewise, by precisely targeting the audience segments that engage with your content your bounce rates will improve as well.



 Facebook vs Google Traffic

This might not be the best forum to post this one, but here is something for you all to think about. 

Google is a great tool for lead generation, Facebook is for following up. 

People who miss this are throwing money away.
this is such a relative topic. First of all it depends on the niche and campaign objectives. For example, Facebook works like a charm for women fashion and beauty. Cheap traffic with good results. Try AdWords for this and see how money are thrown out the window.
When choosing a platform for advertising, you have to understand who your target customers are and where they spend their time the most when online. If you have the answers to that you will be able to know how you can target your audience effectively.