New Term to Learn: What Is Growth Hacking?

 

Every once in awhile a new buzz word will start hitting the business world, and with online marketing and ecommerce now the big thing, it is usually within this genre that the most talked about become known. One suck word that has been making the rounds the past few months is ‘growth hacking’, a process [...]Author information

 

Growth hacking is a marketing technique which takes creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream.
Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.
Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second." Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.

 

 

Google Panda Update Slams Content Farms

 

Whether you call it “Panda,” as Google prefers, or “Farmer,” as the media labeled it, one thing is certain: the search engine's latest update sent shock waves through the Internet. Many sites lost their positions in the SERPs, while others were apparently unaffected. How can you maintain or regain your standing?


Read the full article here: Google Panda Update Slams Content Farms

For more discussion go here: Blog Article Discussion

 

Hi guys,

I am new in this forum and I am looking for finding good information and opportunity to share my knowledge at the same time. In regard to your concern, there are many websites which have been slappe by Panda but there are also sites which maintained their posts in SERPs. One good way is to provide quality content to your readers and search engines. This change of algorithm is something that we should not freak out instead, it is something that we should follow if we want to stay. Quality content is king and way.. Hope this information helps

 

Unfortunately, this is totally not what happened with Panda. Many legitimate sites, including ours, were somehow lumped together with garbage article directories. In some instances we ended up being punished due to others stealing our content and putting it up on their sites. Was pretty sad to watch Google put their content up first and have ours sometimes not even appear as a "duplicate". This happened once with a site that even scraped our domain and logo! Content is only king so long as it isn't scraped and Google can recognize when it has been scraped.

 

About "totally wrong" -- Panda was not about duplicate content. It was about "thin" content which is something entirely different. In addition:

1 - Our good unique content, copied nowhere else, was hit badly. So duplicate content was not our problem.

2 - Our copied content was hit as well, which was actually a much, much smaller part of the site. Panda had such poor results that scrapers were getting better rankings than we were. I can tell you that we were not alone.

Your statement is about not knowing who copied who. An 8 year old could figure it out. First of all, if Google has a date search, it should know when an article was first posted. Second, if the articles ranking higher than mine had (1) my accreditation, and (2) my own links back to my site, then it's pretty obvious who is the originator and who was the ripper!

I can tell you from being at some very high level functions, many high quality sites of a similar type were affected. Google seemed to hit article sites very hard. They had to adjust Panda but it took a long time to fix what wasn't originally broken and those sites took major hits.