5 Ways How to Improve Your Sales
The ability to sell someone something - whether it's a product, a service, or an idea - is the fundamental skill at the core of many, many jobs in the business world (especially ones with commission-based pay). When it comes to closing a sale, it's not all about smooth-talking your buyer. It's just as important to be able to listen intently, think critically, and to intelligently apply effective sales techniques. By doing these things, not only will your personal sales increase - yourbusiness's will as well. See Step 1 below to get started.
- Satisfy your customer. Above all else, try to keep your customer happy and satisfied. Humans aren't perfectly logical creatures - if someone likes you, they're more likely to buy from you, regardless of the deal you're offering. Be friendly, charming, and open with your customer. Give her peace of mind. Whatever your customer is looking for, that's what you should try to provide.
- Listen. It's pretty difficult to satisfy a customer if you don't know what she wants - luckily, most of the time, all you'll have to do to figure this out is to simply listen. This isn't hard - at the beginning of your pitch, ask a customer what you can help with and let the customer describe her problem or desire. Once you know what she wants, you'll be able to decide which products, services, etc. best meet her needs.
- Give your full attention. When a customer is considering making a purchase, you want to give the impression that you're available to fulfill any needs or answer any questions that may arise. You don't want to give the impression that you're distracted or that you're attending to your customer as an afterthought. Whenever possible, interact with customers on a personal, one-to-one basis, returning to your other duties only when the job is done.
- Demonstrate your product/service's value. When it comes to convincing a reluctant customer to make a purchase, flowery, glowing praise for your product or service is only going to get you so far. To really get the customer on your side, show your customer how the thing you're selling will make their life better. Whether it will save them money and time, give them peace of mind, or simply make them feel good, make sure your customer understands exactly how the item you're selling benefits him in real, practicalterms.
- Know your field. Customers like buying from salespeople who seem knowledgeable without being condescending. Be a friendly resource for your customer. Ideally, not only should you know the products and/or services you're selling like the back of your hand, but also those of your competitors. If you know this information, you'll be able to make comparisons that cast your product or service in the best light possible and your competitors' in a less favorable light. You'll also be able to intuitively recommend certain products based on your customer's unique situation.
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