4 Popular types of Social Media fans
Fans and followers. They are a pretty big deal when it comes to marketing your business across web, from social media sites to review sites to blogs and articles. But do you understand what types of fans you have, and more importantly how to connect with each of them?
1. The quiet follower - /sometimes I´ll read your updates if they catch my eye./ - A. Knows of your business, but may not be a customer. B. Likes you beacause their friends do. C. Does´t really harm your social media presence.
2. The casual liker - / I genuinely like some of the things you post/ - A. Connect with your brand because of past purchase or experience. B. Wants friends to see them as a source for good recommendations. C. Boost your social visibility
Your challenge: Develop creative and engaging posts about new or popular products or services and ask these fans to share them.
70% CONSUMERS TRUST BRAND OR PRODUCT RECOMMENDATIONS FROM FRIEND.
3. The Unhappy Customer - / I had a bad experience, and I´m not afraid talk about! / - A. Shares negative experiences on social media pages. B. Expects you to respond to their issue - soon. C. Affects your online reputation, potentially in a bad way.
Your challenge: Monitor your pages and business name mentions frequently, and respond to negative posts professionally and quickly.
42% OF CONSUMERS WHO CONTACT BRANDS ON SOCIAL MEDIA EXPECT A RESPONSE WITHIN AT LEAST AN HOUR!
4. The loyal fan - / I´ve got your back, no matter what / - A. Recommends you to family and friends, offline and online. B. Provides both valuable praise and constructive criticism. C. Defends you against angry social media fans.
Your challenge: Recognize these loyal fans with customer appreciation gifts and use their positive comments across all of your marketing efforts.
30% CONSUMERS ARE MORE LIKELY TO SHARE THEIR POSITIVE EXPERIENCES VIA SOCIAL MEDIA.
My name is Lissa Anderson I am a full time SEO consultant. I've been doing freelancing,web development,web designing & internet marketing stuff for more than 8 years. Now I am affiliate with one of the world’s largest online advertising company.
I´m offering SEO and SocialMedia Services here on my website too.